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US Presort: How Can Direct Marketing Help Your Business

Direct marketing is a type of advertising which is sent directly from a business to potential customers. It involves the use of impacting call-to-action to catch the attention of your target audience. The most common types of direct marketing are catalogs, direct mail, face-to-face selling, text messaging, internet marketing, telemarketing, direct-response advertising, and kiosk marketing. Direct mail campaigns involves sending postcards, catalogs, or envelop mailers of your products and services to all potential customers on your marketing list. Telemarketing is selling products via phone call.

When it comes to email marketing, the examples include promotional emails or e-newsletters for generating new leads or offers for potential customers. Text messaging also exist using it as alerts channels to provide updates, delivery reminders, appointment, and personalized messaging. Leaflet marketing using handouts or letterbox drops is low cost, simple, and effective in targeting customers, which is perfect for local businesses having a broad audience. Social media marketing allows you to use the various social media platforms to share relevant content about your products and services. It is also a simple and inexpensive way to engage with your target audience. Social media marketing involves posting photos, videos or infographics to catch the attention of your target audience. A post can easily get viral given the right content and gimmick.Direct selling examples include party plans, network marketing, and door-to-door sales, with the significant participation of an independent salesperson to sell your products and services to your target customers in the neighborhood or workplace. Many businesses utilize direct selling because it is very effective most especially to average income earners. Direct selling is similar to door-to-door selling, or order and delivery system, wherein the role of the independent salesperson is to get the order of the customer and deliver the items directly or face-to-face at home or workplace, thus saving so much time and effort on the part of the customer.

What are the great benefits of direct marketing? Direct marketing helps you on building a list of clients for your future advertising database. Audience segmentation is made easier, and you can immediately resolve customer concerns and answer their queries immediately. It is easier to upsell and communicate to new and loyal customers. Allow us to help you create specific products and services using special offers and promotions. The turnaround and production involved in direct marketing are fast. Are you trying to find a trusted, reliable, experienced, and reputable direct marketing agency to help you with your advertising strategies? US Presort can help you, just check our website or homepage to make this possible.

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