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4 Untruths About Website Marketing

Peter Spann argues that there’s plenty of misinformation around online marketing. The problem is that small and medium-sized businesses that don’t get the facts right about web marketing are unable to make the most out of it.

Read on to demystify certain falsehoods that stand in the way of your using the web and achieving the best business marketing outcomes:

SEO is Dead and Your Business Doesn’t Need It

The claim that SEO has outlived its usefulness and web marketing’s great without it is false. As facts stand, SEO has just evolved and improved due to Google and other search engines modifying their crawling bots and software in order to deliver more meaningful search results to their users. For instance, there’s a time mobile responsiveness wasn’t a ranking factor, but it’s become relevant these days, making it vital for web marketers to incorporate it and stay on par with current SEO changes.

Getting All the Traffic is the Most Important Thing

Obviously, the main objective of SEO is to maximize visits to your enterprise site. Yet, according to Peter Spann business marketing tips, there are scenarios in which getting all the web visits is meaningless in addition to slowing your pace. Thus, pay attention to the value of the traffic, not just the numbers. The quality of the traffic you’re getting depends on where it’s coming from. Is this traffic coming from buyers actively looking for your products, or mere traffic spam and guys being paid to check out your site?

Social Media Can’t Help Considering the Nature of Your Brand

Virtually all web marketing content you’ve created can do better if you incorporate social media activities. For instance, leverage Facebook or Twitter to promote content published on your business website for more prospects to read it, taking brand awareness a notch higher. Some business people are under the impression that social media is not ideal for their line of work, which is why they may choose not to have any social media presence. In the end, the proprietors fail to optimize a platform via which they may grow their customer-base.

Stuff Keywords and All is Good

Keywords have not lost their SEO relevance, but their deployment must be rational and organic. So, you won’t increase your SERP ranking and optimize traffic to your website by using the same keyword in every one or two sentences. The reality is that keyword stuffing for your web content is an acceptable SEO shortcut that’s likely to get your web pages banned by Google.

Whatever you do, just don’t buy any online marketing falsehood! In case your online marketing approach falls short of your objectives or you think you’re not doing it right, Peter Spann is there to provide in-depth insights.

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